Six essentials when planning corporate gifts
Learn how to create a solid client gifting plan, to ensure you really stand out from your competitors
and acknowledge your customers with the right gifts at the right time.
Creating amazing customer relationships.
With real ongoing trust, any problem can be aired and resolved provided that the level of customer satisfaction stays high.
It’s vital to look after your existing clients as according to Bain and Co, a 5% increase in customer retention can increase a company’s profitability by 75%.
When your client feels you know them, they stay loyal and won’t even bother to shop around when there is a need for small price or service adjustments. This can minimise your marketing budget by as much as 80%. Therefore, once you have a good quality client, it’s essential to keep them happy and look after them.
The key to this depth of relationship is that you show your client that you care about who they are and what they value.
Taking the time to work through the following steps yourself, or with our skilled Customer Relationship team in one of our free workshops will help you have a solid plan to really look after and reward your clients.
Is it worth the effort? Absolutely.
Here’s our simple 6 step Business Relationship Management Process
1. Get an expert who really understands gifting to visit you for a customer relationship workshop
Preparing suitable gifts at the right price point, organising packing and personalised notes with them, then scheduling delivery is a huge project for most businesses, so it is best to get a specialist in Gift Hampers to visit you on site (or via an online workshop) to find out more about your business and your customers.
This way you will get their expert advice and they will be able to understand exactly what you need and together you can create a schedule of who needs a gift and when, so that you don’t have to worry about missing an important event for the following year. You also get the chance to see the hamper and packaging options.
If an in person meeting is not possible then booking a time for an in-depth phone call where the same areas as in a workshop are covered and getting a sample hamper couriered to your business is a great alternative.
2. Examination of your pre-and-post sales process.
You may already have a way of validating your customers and it’s worth reviewing this to see how it’s working. We are experts in helping you manage your budget and make sure your customers know how much you value them. This is important both before and after they use your product or service.
Hot Tip:
Where businesses may gift financial bonuses or discounts, a hamper may work better. That’s because instead of rewarding the business, you will reward the individual.
3. Evaluate current communications and gifts.
Communication is key and the worst thing is to only gift at expected times, when your client may receive more than one gift in the same week. Here are some ways in which you can surprise and reward your clients. (suggest 2 columns)
Signing a contract
Concluding a large project
A mea culpa gift (where something went wrong)
Christmas in July
Easter
Account anniversary date
Birthday
Christmas
Hot Tip:
Having business branding on your gift will not only serve your customer it will keep you top of mind and visible to everyone in the business and potentially their walk-in customers.
4. Work with your budget on an effective customer relationship management schedule.
There’s nothing worse than realising that you failed to reward your client because of time or money constraints. Plan out how you can manage your budget to ensure that your clients are properly valued and rewarded for working with you.
5. Schedule appropriate gifts to be delivered to your customers.
Finalising a schedule for your customer gifts means that you don’t have to worry for the rest of the year. Instead of taking up the time and energy of an internal staff member, you’ve already got it done when you hire an external supplier like Hunter Valley Hampers.
6. Deliver gifts on time and within budget, all year long.
At Hunter Valley Hampers It is our pleasure to make sure that your valued customer receives their gift hamper on time, every time. By working with us, you ensure that we have the staff on hand to manage your customers all year around, never missing a beat for you.
While we understand that everyone has a budget, whether that’s $50 or more, we assure you that your customer will be thrilled with their gift. By partnering with Hamper House as your client relationship service provider, you are in safe hands. Look forward hearing how much your clients love your personalised demonstration of the value of their business. We guarantee it.
Request a quote and call from a gifting specialist Or call our gifting team direct on 02 9620 4499